Johnnie-O Embarks on a Momentous 20th Year at the 2025 PGA Show with Fresh Collaborations and Exciting Announcements

A Legacy of Style, Spirit, and Swing Turns 20

In 2025, Johnnie-O celebrates a milestone that few brands reach—a full two decades of redefining prep-infused, coastal-inspired lifestyle apparel. And there was no better place to mark the occasion than the 2025 PGA Show, where the energy matched the moment.

From humble beginnings—selling four-button polos out of a car—to building a nationally recognized brand that fuses laid-back West Coast vibes with polished East Coast style, Johnnie-O’s journey is a true American original. Founder John O’Donnell recalls those early days fondly:

“Selling four-button polos out of my car 20 years ago feels like yesterday. I still remember our first PGA Show booth—the 10x10 ‘Love Shack’—and how it all started. It’s wild to see how far we’ve come.”

The 2025 PGA Show wasn't just a celebration of the past—it was a launchpad for the future, with exclusive product releases, strategic partnerships, and a booth that brought the brand’s full lifestyle vision to life.

20 Years of Style: The Booth That Told a Story

The Johnnie-O booth at the 2025 PGA Show was nothing short of a time capsule and trendsetter combined, showcasing both the evolution and innovation of the brand:

  • Anniversary Releases:

    • The ‘Original’ Original 4-Button Polo returns in a limited-edition run, paying homage to the shirt that started it all.

    • A new performance polo featuring a hand-drawn anniversary design was introduced—blending craftsmanship, heritage, and comfort.

  • Expanded Apparel Collection:

    • New men’s performance golf apparel, shoes, and accessories made their debut.

    • Updated fall and winter layering pieces featured premium fabrics and seasonal colorways.

  • Fan-Favorite Staples:

    • Sport coats, wovens, and polos in signature Johnnie-O colors and fits reminded attendees of what has made the brand a fan favorite for 20 years.

Example: Attendees raved about the “Cross Country Quarter-Zip” layered over the classic Original Polo, a pairing that showcased the brand’s effortless mix of form and function.

Eyewear Debut: Clear Vision for a Stylish Summer

In a highly anticipated announcement, Johnnie-O previewed its first-ever eyewear collection, launching in summer 2025. This new line promises:

  • Premium Zeiss Lenses for unparalleled clarity and optical precision.

  • 100% UV Protection to keep your eyes safe whether you're on the links or by the beach.

  • Featherlight Materials engineered for long wear, built for comfort and movement.

Perfect Pairing: Picture a round of golf in our Featherweight Performance Polo, topped off with the new Johnnie-O shades—effortless, sun-ready style from head to toe.

A Warm Welcome to Women’s Golfwear Expansion

After a successful 2024 DTC launch, Johnnie-O expanded its women’s performance golf collection into wholesale and green grass accounts in 2025.

  • Designed with the Female Golfer in Mind: The line features technical fabrics, flattering cuts, and a sporty-luxe aesthetic.

  • Now Available in Pro Shops and Boutiques: Making premium women’s golfwear more accessible than ever.

Example: Expect fan-favorites like the moisture-wicking Women's Juliet Performance Polo and stretch-friendly skorts to hit shelves across the country this spring.

Custom Headwear: Topping Things Off

For 2025, Johnnie-O expanded its headwear offerings in a big way through a partnership with Legacy/L2 Brands:

  • Five Brand-New Styles, including:

    • “The Roaddog” – A five-panel rope hat perfect for tournaments or tailgates.

    • Classic Trucker and Mesh-Back Styles with clean branding and iconic stitching.

  • Available At:

    • Pro Shops

    • Collegiate Bookstores

    • Retail Locations

    • And of course, on Johnnie-O.com

Whether you’re teeing off or headed to class, there’s now a Johnnie-O hat for every vibe and venue.

Influencer Partnerships That Bring the Brand to Life

One of the most exciting elements of Johnnie-O’s 20th anniversary is its deepening connection with the golf and lifestyle community through influential creators. At the 2025 PGA Show, new partnerships were announced that emphasize humor, inspiration, and authenticity:

  • Peter Finch
    Brings global energy to the brand, mixing golf tips with epic course explorations and exciting matches.

    “Peter’s storytelling brings the game to life in a way that resonates with a new generation of golf lovers.”

  • Danny Maude
    Known for unlocking potential in golfers with approachable, inspiring lessons.

    “Danny is the coach everyone wishes they had—thoughtful, calm, and motivating.”

  • St. André Golf
    Hilarious golf skits and a light-hearted take on a sometimes-serious sport.

    “These guys prove you can love the game and laugh through it.”

  • Blair Wheeler
    Dubbed the "Golf Husband of the Internet," Blair blends golf with family life and heartfelt humor.

    “He makes the game feel relatable—because he’s living it just like the rest of us.”

These partnerships reflect Johnnie-O’s commitment to staying grounded in community, fun, and approachability, even as the brand continues to grow.

What’s Next for Johnnie-O?

This isn’t just an anniversary—it’s a launchpad. With eyewear, expanded lines, and new voices joining the family, 2025 marks the start of a new era for Johnnie-O.

  • More drops. More collaborations. More community events.

  • And always, that same unmistakable blend of laid-back California cool with classic American polish.

Final Word: Cheers to 20 Years—and the Road Ahead

From a single polo sold out of a car to a full-fledged lifestyle brand featured across the PGA Show floor, Johnnie-O has stayed true to its roots: Authenticity. Quality. Community.

As we step into our third decade, we invite you to be part of the journey—whether you’re hitting a drive, catching a wave, or simply enjoying the day in style.

🎉 Join the celebration, shop the latest, and explore new arrivals at www.johnnie-o.com

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